What is Google Discover?

Google Discover is a personalised feed of content that appears on mobile devices for users signed into Google. It uses a fancy algorithm to analyse a user's browsing history, search activity, and interests to curate a feed of articles, videos, and images they're likely to enjoy.

Benefits of Google Discover

• Targeted Traffic: Forget spraying and praying with generic SEO tactics. Google Discover delivers laser-focused visitors who are already interested in what you have to offer.
• Increased Visibility: No more struggling to rank on page one of search results. Discover places your content right in front of potential customers, boosting your brand awareness.
• Organic Growth: Unlike Paid Advertising, Google Discover helps you attract visitors naturally, leading to sustainable website growth.
• Enhanced Engagement: Because the content is relevant to their interests, users are more likely to click through, read your articles, and watch your videos.

How to Optimize for Google Discover ?

• Content is King (and Queen): It all starts with creating incredible content. Google Discover prioritises informative, well-written articles and videos that offer value to the reader. Conduct thorough research, back your claims with data, and ensure your content is comprehensive and engaging.
• Craft Titles That Captivate: Your title is the first impression, so make it count! Write clear, concise headlines that accurately reflect your content and pique the reader's curiosity. Use strong verbs, numbers, and intrigue to grab attention.
• High-Quality Images are a Must: Visuals are a powerful tool, and Google Discover loves them. Use high-resolution images (at least 1200 pixels wide) that are relevant to your content and ditch the blurry thumbnails.
• Become an E-A-T Superstar: Google values Expertise, Authoritativeness, and Trustworthiness (E-A-T) in content. Showcase your expertise through author bios and establish topical authority by comprehensively covering your niche. Build backlinksfrom reputable websites and prioritise factual accuracy with citations from trusted sources. Remember, your website design should also be trustworthy and avoid deceptive elements.
• Mobile-First Matters: Since Google Discover is all about mobile, ensure your website offers a seamless mobile experience. Focus on optimising page load speed by compressing images and minifying code. Consider using Accelerated Mobile Pages (AMP) for lightning-fast loading times.

Addressing Your Concerns: Conquering Google Discover Scepticism

Look, I get it. New strategies can feel daunting. But here's the thing: countless businesses are leveraging Google Discover to achieve incredible results.

Still feeling on the fence? Here's what real people are saying about their success with Google Discover:

"Since optimising for Google Discover, our website traffic has increased by 30%. It's been a game-changer for our brand awareness!" - Sarah J., Marketing Manager

"Google Discover ushered in a surge of deeply engaged visitors who later became paying customers. We're hooked!" - David L., E-commerce Entrepreneur

So, take the plunge, embrace the challenge, and unlock the potential of Google Discover to propel your online presence to new heights. Your audience is out there, waiting to discover what you have to offer—make sure they find you!